{"id":2564,"date":"2026-08-17T16:23:32","date_gmt":"2026-08-17T16:23:32","guid":{"rendered":"https:\/\/smenews.rs\/?p=2564"},"modified":"2026-08-17T21:56:02","modified_gmt":"2026-08-17T21:56:02","slug":"the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience","status":"publish","type":"post","link":"https:\/\/smenews.rs\/bs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/","title":{"rendered":"Kupac na tr\u017ei\u0161tu vje\u0161ta\u010dke inteligencije ne tra\u017ei modele \u2013 tra\u017ei otpornost."},"content":{"rendered":"

SME<\/strong> Vesti Balkan-Autor: Ekaterina Leran<\/p>\n\n\n\n

Ulaganja u korporativnu vje\u0161ta\u010dku inteligenciju rastu eksponencijalno. U\u010dinak stagnira. Izvje\u0161taji o \u201epilot-projektima\u201d se mno\u017ee, dok mjerljivih rezultata nema. Tr\u017ei\u0161te nije pogre\u0161no procijenilo tehnologiju. Tr\u017ei\u0161te je pogre\u0161no procijenilo podru\u010dje primjene.<\/p>\n\n\n\n

\u010clanak namijenjen izvr\u0161nim direktorima (CEO), operativnim direktorima (COO), direktorima informatike (CIO), vlasnicima proizvoda i liderima transformacije, istra\u017eiva\u010dima i analiti\u010darima, te IT direktorima koji su umorni od \u201e\u010darobnih pilula\u201d. \u010clanak nije pogodan za programere i in\u017eenjere \u2013 bavi se arhitekturom, a ne implementacijom. Fokus je na otpornosti, a ne na rastu, tr\u017ei\u0161nim trendovima ili multiplikatorima.<\/p>\n\n\n\n

Dinamika jaza: Za\u0161to sistem ne prihvata inovacije<\/p>\n\n\n\n

Tehnologija nadma\u0161uje arhitekturu. To nije gre\u0161ka u sistemu; to je fiziologija tranzicije. Kompanija usvaja odre\u0111eni model, ali ostavlja netaknutim tri stuba: ukorijenjene procese, ustaljene metrike i raspodjelu odgovornosti. Inovacija se uvodi kao nadogradnja, a ne kao logi\u010dna strukturna preobrazba. Rezultat je predvidljiv: demonstracija funkcioni\u0161e, dok se operativno okru\u017eenje opire. Uzrok nisu manjkavi algoritmi, ve\u0107 odsustvo vanjskog faktora \u2013 opravdanog i jasnog razloga \u2013 koji bi pokrenuo unutra\u0161nje restrukturiranje. Sve dok se zahtjevi klijenata ne promijene i dok usluga ne odgovori na izmijenjena o\u010dekivanja, vje\u0161ta\u010dka inteligencija ostaje tek imitacija razvoja, odnosno puka medijska senzacija. Tehnologija ne mijenja tr\u017ei\u0161te; tehnologija vje\u0161ta\u010dke inteligencije, \u0161irenjem na tr\u017ei\u0161tu, to tr\u017ei\u0161te zapravo oblikuje. Istovremeno, tr\u017ei\u0161te putem potra\u017enje mijenja samu tehnologiju. Ako su zahtjevi i pona\u0161anje na tr\u017ei\u0161tu neprecizni, tr\u017ei\u0161te postaje nestabilno. Bez svjesne povezanosti, pilot-projekat digitalne tehnologije osu\u0111en je na ciklus \u201epokretanje \u2013 izvje\u0161tavanje \u2013 zamrzavanje\u201d. Upravo to predstavlja glavni problem ve\u0107ine dana\u0161njih ulaganja. Analiziraju\u0107i ovaj problem, nu\u017eno je zaklju\u010diti: ni tehnologija ni tr\u017ei\u0161te ne razvijaju se sami od sebe \u2013 za svoje odr\u017eavanje i funkcionisanje zavise od zrele infrastrukture.<\/p>\n\n\n\n

Neuspje\u0161ni piloti<\/p>\n\n\n\n

Eksperiment bez za\u0161titnih mehanizama nije razvoj, ve\u0107 rizik od istovremenog gubitka stabilnosti i rezultata. Ovo je arhitektonski signal. Neophodno je osmisliti i implementirati sistem u kojem inovacija ne naru\u0161ava osnovnu strukturu, ve\u0107 se u nju integri\u0161e kao nadogradnja odre\u0111enog \u010dvora.<\/p>\n\n\n\n

Pravovremeno o\u010duvanje podataka predstavlja ulaganje u naredni kontekst.<\/p>\n\n\n\n

U zreloj arhitekturi, projekat prelazi u status konzerviranog, uz jasne okida\u010de za ponovnu aktivaciju. Dokumentovanje pre\u0111enog puta, razloga za obustavu i tro\u0161kova stvara arhivu koja smanjuje tro\u0161kove budu\u0107ih pokretanja. Ovo nije povratak na staro. Ovo je akumulacija.<\/p>\n\n\n\n

Tri konture bez kojih tr\u017ei\u0161te dobija izvje\u0161taj, a ne rezultat<\/p>\n\n\n\n

Tokom godina posmatranja putanja transformacije, iskristalisali su se struktura i obrisi koje kompanije poku\u0161avaju ignorisati:<\/p>\n\n\n\n

1. Kontura \u201eVeza podataka i infrastrukture\u201d. To je temelj na kojem model vje\u0161ta\u010dke inteligencije ili u\u010di, ili ponavlja haos. Nestrukturirane arhive, fragmentirani izvori, nedostatak veza \u2013 to nije tehni\u010dki detalj. To je prepreka prilago\u0111avanju.<\/p>\n\n\n\n

2 Contour \u201eAnaliza procesa i kulture\u201d kao glavni filter za dono\u0161enje odluka. Organizacija je usmjerena na predvidljivost. Transformacija zahtijeva prihvatanje neizvjesnosti, reviziju metrika i odbacivanje fokusa na \u201eprisustvo\u201d u korist \u201eodgovornosti\u201d. Inicijativa bez arhitekture naru\u0161ava strukturu. Stoga se procesi ne preoblikuju radi samog alata, ve\u0107 radi nove logike interakcije.<\/p>\n\n\n\n

Inovacije se ne testiraju u produkcijskom okru\u017eenju. To je osnovno pravilo arhitektonske izolacije. Paralelna struktura s odvojenim bud\u017eetom i jasnim pokazateljima uspjeha omogu\u0107ava eksperimentisanje bez ugro\u017eavanja osnovnih operativnih aktivnosti. Kupovina softvera ne rje\u0161ava problem stagniraju\u0107ih procesa. Za postizanje cilja potrebna je prelazna arhitektura, a ne samo licenca.<\/p>\n\n\n\n

3. kontura \u2013 \u201eodgovornost\u201d \u2013 to je faktor koji multiplicira uspjeh. Digitalni pilot-projekat ne propada zbog algoritama. Propada zbog \u201esindroma siro\u010deta\u201d: kada nijedan konkretan menad\u017eer nije odgovoran za ishod, a izvje\u0161tavanje se vr\u0161i samo radi zadovoljavanja formalnih zahtjeva. Za implementaciju je potreban jedinstven nosilac transformacije, a ne niz anga\u017eovanih izvo\u0111a\u010da.<\/p>\n\n\n\n

Zamislite da ste anga\u017eovali izvo\u0111a\u010da radova da izgradi krov na ku\u0107i. On je dovezao materijal, po\u010deo postavljati crijep, a kada se niste pojavili na gradili\u0161tu da preuzmete radove \u2013 nestao je, ostaviv\u0161i vas s nedovr\u0161enim krovom i otvorenom konstrukcijom.<\/p>\n\n\n\n

U korporativnom svijetu vje\u0161ta\u010dke inteligencije, ovo se naziva \u201esindromom siro\u010deta me\u0111u pilot-projektima\u201d. Same tehnologije ne snose odgovornost; ona uvijek le\u017ei na ljudima i rukovode\u0107oj strukturi. Kada kompanija pokrene projekat vje\u0161ta\u010dke inteligencije, \u010desto dolazi do situacije u kojoj su \u201esvi odgovorni\u201d, \u0161to zapravo zna\u010di da niko nije. IT odjel ka\u017ee: \u201eMi smo postavili platformu\u201d. Poslovna jedinica odgovara: \u201eMi vr\u0161imo testiranje, ali nismo kupili taj sistem\u201d. Menad\u017ement o\u010dekuje izvje\u0161taj, ali ne defini\u0161e konkretne klju\u010dne pokazatelje uspje\u0161nosti (KPI) za stvarnu integraciju. Kao rezultat toga, projekat postaje \u201edigitalno siro\u010de\u201d: tehni\u010dki postoji, izvje\u0161taji se podnose, formalni zahtjevi se ispunjavaju, ali poslovanju ne donosi nikakvu stvarnu korist.<\/p>\n\n\n\n

Bez tri gore navedene komponente, projekat vje\u0161ta\u010dke inteligencije postaje tek digitalna imitacija. Uz njih, projekat postaje inovativni sloj upravljanja. Transformacija zahtijeva jednog vlasnika procesa \u2013 osobu ili tim \u010dija ocjena uspje\u0161nosti direktno zavisi ne od samog \u201epokretanja\u201d, ve\u0107 od odr\u017eivih rezultata.<\/p>\n\n\n\n

Pokazatelj zrelosti: Za\u0161to su dvije godine minimum<\/p>\n\n\n\n

U korporativnom okru\u017eenju, \u010dak i standardna a\u017euriranja traju du\u017ee od 24 mjeseca, \u010dak i uz stabilan tim. AI nije samo \u201ezakrpa\u201d. To je novi sloj stvarnog dono\u0161enja odluka. On zahtijeva prilago\u0111avanje metrika stvarnim uslovima i rezultatima, obuku usmjerenu na logiku, a ne na interfejs, te postepeno skaliranje provjerenih segmenata umjesto istovremenog pokretanja desetina hipoteza.<\/p>\n\n\n\n

Tr\u017ei\u0161te \u010desto zbunjuje tehnolo\u0161ke inovacije s njihovim prekrasnim omotom. Svijetle prezentacije, \u201epametni asistenti\u201c i viralne demonstracije \u2013 to je boja nanesena na fasadu. Prava arhitektura su cijevi, temelji i o\u017ei\u010denje, skriveni od pogleda, ali bez kojih ku\u0107a ne\u0107e stajati ni godinu dana. U svijetu umjetne inteligencije, \u201eboja\u201c je gotov chatbot koji lijepo odgovara na pitanja u demo modu. \u201eCijevi\u201c su cjevovodi za \u010di\u0161\u0107enje podataka, politike evidentiranja, kontrola verzija znanja, usmjeravanje ra\u010dunarske snage i sigurnosni sistemi koji rade u pozadini. Ulaganja u \u201eboju\u201c daju brz izvje\u0161taj za dioni\u010dare i bu\u010dne naslove vijesti. Pravi sistem se ne gradi na sprintevima. Ulaganja u \u201ecijevi\u201c daju otpornost kada se popularnost smiri i po\u010dne pravi rad.<\/p>\n\n\n\n

Kompanije koje poku\u0161avaju skratiti ciklus, zanemaruju\u0107i pritom \u201edosadnu\u201d infrastrukturu, dobijaju samo izvje\u0161taj. Kompanije koje \u201ejure\u201d za promjenama na tr\u017ei\u0161tu, poku\u0161avaju\u0107i uhvatiti korak i prigrabiti najnovije trendove, upadaju u stanje FOMO-a (straha od propu\u0161tanja) i \u017eive u njemu. S druge strane, kompanije koje odr\u017eavaju stabilan ritam i spremne su ulagati u nevidljivi, ali nose\u0107i dio arhitekture, ne dobijaju tek jednokratni eksperiment, ve\u0107 funkcionalan sistem i stvarne rezultate. Tek tada se fokus zahtjeva pomjera sa \u201ebrzih rezultata\u201d na \u201eodr\u017eivu arhitekturu\u201d.<\/p>\n\n\n\n

\u0160ta kupcima na tr\u017ei\u0161tu vje\u0161ta\u010dke inteligencije zaista treba<\/p>\n\n\n\n

Tr\u017ei\u0161te se ne\u0107e odr\u017eati zahvaljuju\u0107i radu integratora. Tr\u017ei\u0161te ne tra\u017ei konsultante za odabir modela niti trenere za pisanje upita (prompta).<\/p>\n\n\n\n

Tr\u017ei\u0161te tra\u017ei one koji prepoznaju jaz izme\u0111u tehnologije i spremnosti sistema da je prihvati; one koji mogu dijagnosticirati ukorijenjene norme, uskladiti ih s vanjskim zahtjevima i izgraditi okvire u kojima inovacija ne propada, ve\u0107 ja\u010da.<\/p>\n\n\n\n

Ovo nije uloga \u201eizvr\u0161ioca\u201d. Ovo je uloga arhitekte spremnosti. Metodologija ostaje zatvorena. Okvir problema je vidljiv. A sve dok je vidljiv, potra\u017enja \u0107e rasti.<\/p>","protected":false},"excerpt":{"rendered":"

SME News Balkan-Author: Ekaterina Leran Investments in corporate artificial intelligence are growing exponentially. The effect is stagnating. Reports on “pilot launches” are multiplying; measurable results are not. The market did not misjudge the technology. The market misjudged the point of application. Article for: CEO, COO, CIO, product owners and transformation leaders, researchers and analysts, IT…<\/p>","protected":false},"author":2,"featured_media":2565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"\nThe AI Market Buyer Is Not Looking for Models - They Are Looking for Resilience - SME News Balkan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smenews.rs\/bs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI Market Buyer Is Not Looking for Models - They Are Looking for Resilience - SME News Balkan\" \/>\n<meta property=\"og:description\" content=\"SME News Balkan-Author: Ekaterina Leran Investments in corporate artificial intelligence are growing exponentially. The effect is stagnating. Reports on “pilot launches” are multiplying; measurable results are not. The market did not misjudge the technology. The market misjudged the point of application. Article for: CEO, COO, CIO, product owners and transformation leaders, researchers and analysts, IT...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smenews.rs\/bs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/\" \/>\n<meta property=\"og:site_name\" content=\"SME News Balkan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/share\/17fuMBqqF3\/?mibextid=wwXIfr\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T16:23:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T21:56:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smenews.rs\/wp-content\/uploads\/2026\/08\/IMG_2198.png\" \/>\n\t<meta property=\"og:image:width\" content=\"587\" \/>\n\t<meta property=\"og:image:height\" content=\"891\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ashry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smenews.rs\\\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smenews.rs\\\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\\\/\"},\"author\":{\"name\":\"Ashry\",\"@id\":\"https:\\\/\\\/smenews.rs\\\/#\\\/schema\\\/person\\\/a7b90532911b37a155504da3eeb6260a\"},\"headline\":\"The AI Market Buyer Is Not Looking for Models – They Are Looking for Resilience\",\"datePublished\":\"2026-08-17T16:23:32+00:00\",\"dateModified\":\"2026-08-17T21:56:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smenews.rs\\\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\\\/\"},\"wordCount\":1191,\"publisher\":{\"@id\":\"https:\\\/\\\/smenews.rs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smenews.rs\\\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smenews.rs\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/IMG_2198.png\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"bs-BA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smenews.rs\\\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\\\/\",\"url\":\"https:\\\/\\\/smenews.rs\\\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\\\/\",\"name\":\"The AI Market Buyer Is Not Looking for Models - 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The effect is stagnating. Reports on “pilot launches” are multiplying; measurable results are not. The market did not misjudge the technology. The market misjudged the point of application. Article for: CEO, COO, CIO, product owners and transformation leaders, researchers and analysts, IT...","og_url":"https:\/\/smenews.rs\/bs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/","og_site_name":"SME News Balkan","article_publisher":"https:\/\/www.facebook.com\/share\/17fuMBqqF3\/?mibextid=wwXIfr","article_published_time":"2026-08-17T16:23:32+00:00","article_modified_time":"2026-08-17T21:56:02+00:00","og_image":[{"width":587,"height":891,"url":"https:\/\/smenews.rs\/wp-content\/uploads\/2026\/08\/IMG_2198.png","type":"image\/png"}],"author":"Ashry","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ashry","Est. reading time":"6 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smenews.rs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/#article","isPartOf":{"@id":"https:\/\/smenews.rs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/"},"author":{"name":"Ashry","@id":"https:\/\/smenews.rs\/#\/schema\/person\/a7b90532911b37a155504da3eeb6260a"},"headline":"The AI Market Buyer Is Not Looking for Models – They Are Looking for Resilience","datePublished":"2026-08-17T16:23:32+00:00","dateModified":"2026-08-17T21:56:02+00:00","mainEntityOfPage":{"@id":"https:\/\/smenews.rs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/"},"wordCount":1191,"publisher":{"@id":"https:\/\/smenews.rs\/#organization"},"image":{"@id":"https:\/\/smenews.rs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/#primaryimage"},"thumbnailUrl":"https:\/\/smenews.rs\/wp-content\/uploads\/2026\/08\/IMG_2198.png","articleSection":["Articles"],"inLanguage":"bs-BA"},{"@type":"WebPage","@id":"https:\/\/smenews.rs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/","url":"https:\/\/smenews.rs\/the-ai-market-buyer-is-not-looking-for-models-they-are-looking-for-resilience\/","name":"The AI Market Buyer Is Not Looking for Models - 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